LOGO DESIGN & BRANDING
Every business or brand needs a logo. That logo should immediately say who you are and what you do. Our logo design process investigates your business and your ideal customers to create a logo and branding that illustrates that in the best possible way.
DISCOVERING THE BASICS
We start our process for good logo design with a free consultation. We talk with you about your ideas concerning your logo and your company– where you stand today and where you hope to be in the future. Through this initial meeting we identify your goals and what path we’ll take to reach them.
The next step in our logo design process is in depth interviews and questioning. We get with your key stakeholders to clearly define the details about what you want from your branding. The questions that we ask may seem strange but they will give us direct guidance as we move forward in designing your new logo.
THE BIG PICTURE
This step is where pencil meets paper. Your business is unique and we firmly believe your logo should be unique as well. We freehand sketch a bunch of ideas using the knowledge gained from the vision and personification exercises for inspiration. Then we draw a few icons and text layouts to relay “big picture” design. In a followup meeting, we will review them with you to narrow down our designs before we move forward.
BLACK & WHITE PROOFS
Once a concept has been chosen from the original hand drawn designs we move to the computer. In this step the feedback you provided allows us to create a series of refined black & white designs. Those are then presented to you and any edits are made. By this point your logo should be felling like a perfect representation of your business.
After you approve the black and white design, we will add color to your logo to fit your brand. You’ll receive your final files and anything else that was included in the proposal allowing you to integrate your new look into all of your marketing materials.