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Your customer isn’t who you think it is, and it’s costing you business.

Everyone thinks they know who their customer is but do you really know enough to make the right decisions to attract that person to your business? A Bad Customer Profile In these two examples I’ll be referencing a customer profile for our web design services through Reimagine Marketing.  Here is an example that, while better […]

Roadmapping- What is it and why we do it?

Businesses come to us all the time with a plan for spending their money. They know exactly what they want to achieve their goals. Or do they? What we find is that business owners spend so much time on a daily basis problem solving that they have already identified a need and found the best […]

What is Good Design?

This is a tough one. There are a lot of misconceptions about what places design into the “GOOD” category. The first, & most common, is the idea that “good” design is design that looks, well, good. Alone, that statement falls short of true but add in that it’s also a design that performs, converts, astonishes and […]

Thinking Visually

Millennials have taken over the world!!  It’s true. All grown up and trying their best to keep up with a technology hungry generation Z “iGen”- the most web-savvy, app-friendly generation to date. Technology, being the key maker of any given generation’s identity, has become the new international language. Everyone speaks it. Icons and visually-appeasing content […]

Logo Design Basics

Wether you are starting a new business or trying to improve the one you have, the first thing you need to look at is your logo. You need something that will visually connect the minds of potential clients to your product.  Here are a few guidelines to follow to help you through the process: Just […]

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